It is owned by anglodutch company unilever which owns a 67% controlling share in hul as of march 2015 and is the holding company of hul. A study on marketing mix of hul on hul pure it and hul soaps. Product mix concepts depth the depth of the product mix is the assortment of all sizes, colors and variations offered for each product in the product line for example lifebuoy active red comes in three sizes 125 gms,100 gms and 60 gms cakes consistency. Scribd is the worlds largest social reading and publishing site.
This dimension of the product mix represents the extent to which the activities of the firm are diversified. Pdf hindustan unilever limited a study on the marketing. The marketing mix is also called the 4ps and the 7ps. Product mix of hul and itc free download as powerpoint presentation. Generally speaking, a company offering a wider product mix carries less risk but also usually has a lower profit margin. Untraditionally thought to inlay include area where children were primary product users. The product mix is the collection of products lines and individual products that a business offers. According to the american marketing association, marketing is a. A product mix is a group of everything a company sells. The breadth of a product mix shows the different kinds of product lines that firm carries. Product are distributed across the country through a network of 4 warehouses hul consisting of more than 40 agents, 7500 wholesalers and a number of large institutional customer hul consist of a network of 7000 redistribution stockiest, covering about one million retail outlet. An exclusive project report on hindustan unilever limited hul. In addition to learning general information about the product mix, youll also learn how some of. Analysis and design of flight vehicle structures bruhn pdf free download.
Each element is also referred as mix, for example, product mix, price mix, promotion mix, and place mix. From this point of view, marketing is the sum of the marketing mix, from the traditional perspective. A product line is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlet, or fall within given price ranges. They can probably spot the likely bestselling lines which are likely to be heavily promoted tv advertised brands that are discounted by retailers. Complete details on the products manufactured and sold by hindustan unilever ltd. Pdf product strategies of companies in the fmcg industry. Thus the topic product mix of hul conceive an idea of different products of hul in the market. The marketing mix is often crucial when deciding a product or brands offer, and is often connect with the four ps. The goods or services that a company produces must be with regard to the needs and the wants of the consumers and the company must be clear if they are providing what the consumers want from them the chartered institute of. Product mix the perfect product must provide value for a customer the chartered institute of marketing, 2009, p.
Unilever is a duallisted company consisting of unilever n. The margin mix influences profits earned based on the sales and product mix. Hindustan unilever hul is one of the leading fmcg companies in india. The product strategy and mix in hul hindustan unilever marketing strategy can be explained as follows. Search and upload all types of hul brand product portfolio mix projects for mbas on. Hindustan unilever limited hul is the indian subsidiary of unilever plc. A rich product mix, along with rampup of investments in its new sectors, will be instrumental in charting itc s growth path. Kwality walls ice cream, lifebuoy, lux, breeze, liril, rexona, hamam, moti soaps, pureit water purifier, lipton tea, brooke bond tea, bru coffee, pepsodent and close. Supply chain management of hindustan unilever limited.
This page contains marketing mix seminar and ppt with pdf report. That is, the profit margin for a company like walmart may not be high, but so long as most of its products have strong sales, it is in no danger of bankruptcy. Its products include foods, beverages, cleaning agents, personal care products, water purifiers and consumer goods. Simply, it shows the number of items in the product line. Product mix strategy and manufacturing flexibility. The astrocosmo problem considered earlier is an example. Behaviour towards products of hindustan unilever ltd hul by kalpesh patel.
Patanjali has a diverse product offering in its marketing mix. However, the product line is a subset of the product mix. Marketing mix of unilever unilever is an anglodutch multinational corporation that owns many of the worlds consumer product brands in foods, beverages, cleaning agents and personal care products. A product line refers to a unique product category or product brand a company offers. Although product mix problems are seldom encountered in their simple textbook form in practice, they very frequently constitute important. Other water purifiers in the market like swach, etc. As pureit is an in house product of hul, this aspect is void. Promotion decision must be integrated and coordinated with the rest of the marketing mix, particularly productbrand decisions, so that it may effectively support an entire marketing mix strategy. For example, patanjali deals in different categories of products which include shampoo, flour, toothpaste, etc. We make some of the best known brands in the world, and those brands are used by 2 billion people every day. We refer specifically to product mix flexibility and the capacity of production equipment to handle the product mix changes. Hindustan unilever limited hul is an indian consumer goods company based in mumbai, maharashtra. Patanjali ayurved is an indian fmcg company which started in 2006.
Each of these product lines is intended to attract a specific customer. Rajesh dobra academic task no 1 academic task title. Hul assignment a what is the product mix of hul as a. Product mix the set of goods and services a company provides. Product mix of hul pdf 1 jan the marketing mix of hindustan unilever or hul analyses one of the biggest fmcg brands in the market, and in reality an umbrella brand. Learn more about the product mix in the latest lecture from alanis business academy. Product mix hul free download as powerpoint presentation. It takes time of a new product to begin selling in volume.
Hindustan unilever limited a study on the marketing concept. Hul was established in 1933 as lever brothers and following merger of constituent groups in 1956 was renamed as hindustan lever limited. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. The main objective of the project is to get the full knowledge of the products of the hul and to know their market. Product and margin mix are the tools the buyer will employ here. Use this page to browse the list of all unilevers brands, see what brands are available in your country and link to more information about any of our brands on a local unilever website. The constituents of marketing mix are said as marketing mix elements. The product range of patanjali had more than 400 types of fmcg goods like cosmetic products, food items, haircare, skincare, toothcare etc. Product mix of hul and itc brand economies free 30. This is a research report on hul brand product portfolio mix by k.1155 134 1011 1029 142 96 350 379 1450 444 1556 903 28 648 410 506 421 117 35 1523 276 1313 734 714 628 1485 303 36 399 268 561 1062 1378 286 1007 1474 472 40 808 361